In this episode of the James Loud Podcast, James sits down with Amir, the Director of Operations at Hygrozyme, a pioneering company known for its innovative line of enzyme-based products designed to enhance plant health and root zone efficiency. Hygrozyme has built a reputation in the cultivation community for their clean, effective, and biologically friendly formulations that help growers optimize their crop yields while maintaining a clean and sustainable garden.Amir brings a wealth of knowledge not only from his work with Hygrozyme but also from years immersed in the cannabis and horticulture industries. He and James dive deep into topics like root zone health, microbial synergy, and what sets Hygrozyme apart in a crowded field of nutrient and enzyme products. Amir also shares his insights into scaling a trusted brand internationally while staying true to the science and growers that built the foundation.This episode is a must-watch for anyone interested in cultivation science, the future of enzyme technology, and how brands like Hygrozyme are elevating industry standards. Tune in to learn how growers are leveraging microbiology to unlock full plant potential.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Hygrozyme:Instagram: https://www.instagram.com/hygrozyme/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.